Will McBride (1931–2015) was an American photographer who lived in Berlin. He spent his childhood and youth in Chicago and studied painting and art history in New York from 1950 to 1953. He also received private lessons from Norman Rockwell. During his military service for the U.S. Army from 1953 to 1955, he was stationed in Würzburg. Afterward, he remained in Germany and studied philology at the Free University of Berlin. From 1959, he established himself as a freelance photographer, initially in Berlin and from 1961 in Munich. In Munich, he founded his own photo studio in 1965, where he primarily worked for the advertising industry. From 1972 to 1982, he withdrew from professional life and lived with his partner near Casoli Camaiore in Tuscany, dedicating himself to painting and sculpture. In 1983, he opened a photo studio in Frankfurt am Main, which he operated until 1998.

McBride’s photo documentation of his son’s birth and, in particular, his educational book Zeig mal! also provoked outrage. In 1992, the retrospective exhibition Will McBride – 40 Years of Photography took place, exhibited in Frankfurt, Bonn, Hamburg, and Munich, among other locations. In 2004, McBride was honored with the Salomon Award from the German Society for Photography (DGPh) for his style-defining life’s work.